Fresh Gossip
Wade Grundon
Red Lid saw my vision!
Here’s the thing . . . when it’s your own business you are working on, you need a clear and experienced perspective, free of subjectivity. Red Lid took on that challenge for my brand and developed a cool look, that hits the nail home in both design and message. Hear more gossip..

What do you get for your money from Red Lid?

First we liaise to with you to determine the branding objectives and ensure we are on the same page. Often the client's staff are included in the process to ensure the team owns the new logo.

Once we are clear, the artists get down to designing a few ideas in simple form. These are presented to stakeholders and a decision is made as to the "look".

From this point we develop the concept in terms of colour, layout and present these as electronic proofs in a consultative process.

When we are all happy, the final logo is prepared in various formats including full colour, single or 2 colour, greyscale and black only. The diiferent versions are mastered in professional vector, bitmap and "office" files.

In addition we sign over a full licence to you, so you will actually own the intellectual property.

What makes a great logo?

Red Lid builds unique character into every logo. While every rule about design can be snapped and the logo still works well, the best logos create a connection between your business and the customer.

A great logo can make you smile, make you think, make you say "that's clever" inside.

Sometimes we factor in a visual tie, such as the Les Wildman Inspections or Foldaway Koala.

In corporate environments, we combine clean and original design to make you stand out from the crowd of clipart and home-made logos.

Ultimately a great logo leaves a good impression on your prospects.

Don't risk it!
Let Red Lid make your brand memorable.

Leave your Branding to the Professionals

Why should it cost more than a couple of hundred to design a logo?
Should you skimp a bit and get it made cheap by the guy who does the signage or the girl with a mac that is "arty"?

We reckon the smarter long term choice, is to trust your brand to a team who understand the nuances of design and have the experience to know, what will push the right buttons on your prospects. Put Red Lid on the job.

Consider this short story about brand value . . .

Imagine you are looking to use the services of two tradespeople. Both equally qualified and licenced, both are nice guys that have the same pricing structures. However, one turns up in a grubby ute and apologetically gives you a basic business card with a clipart logo and a mobile number written in biro (the printer left it off).

The other guy turns up in a well-branded vehicle and proudly hands you a professional business card with a great logo.

All other things being equal, which will you choose? Yes it is a rhetorical question, but you should now see how important great branding is to a business. It makes all the difference!

Red Lid has a reputation for designing some of Queensland's greatest brands. If you have a small business, we consider your brand is of equal value to any Multi-national company. That's just the way we approach design.

Your brand sets you apart from the competition, when there is no other information available. It is the master of your first impression.
Ensure your brand meets all the expectations of your target market, put Red Lid on the job and we will help you build a brand worthy of your goals.

Logo Transformations

We are often approached to re-design a logo which is out of date, no longer aligned with the goals and aspirations of the business or was always just bad design.

This is the type of work the team at Red Lid love to do, transforming a tired or irrelevant brand into something dynamic and ultimately powerful for our client.

Red Lid Advertising and Design - Ph: 07 5476 7027 - Fx: 07 5476 7074 - Em: ideas@redlid.com.au - P.O. Box 28, Buderim Q. 4556 Australia

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